Wednesday, July 07, 2010

Attention Deficit Nation?

One more study that seems to suggest we have shifted from an experience economy (one that requires a certain degree of engagement to appreciate) to an attention economy (one that relies of increasing efforts to capture consumer attention for every engagement/experience).

Social learning (with leaders and followers) requires a significant amount of energy expended in an "attention attraction" function.

In this environment, there is growing evidence that workers do not actually manage the surplus of information (distractors). Instead of multi-tasking, they are responding to tasks with a focus deficit, or an increasing inability to focus on detailed topics or lengthy processes.

What does this mean for...Communication? Learning? Work? Relationships? There are certain to be pros/cons to all this. Here's the meat of this particular study. I'll keep chewing on this bone for a while.

According to a new study from Iowa State University, viewing television and playing video games each are associated with increased subsequent attention problems in childhood.

The study, published this week in the medical journal Pediatrics, examined 1,323 kids in "middle childhood" over a 13-month period.

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