Wednesday, January 26, 2011
Wayne Gretzky
A couple in their 30's were recently discussing end-of-world scenarios at a bar. Global instability. Emerging threats. The loss of America's pre-eminence. The scope of change makes them uneasy.
I remember feeling the same way during the oil embargo of the 70's. In college, we were told Japanese interests would soon own every major U.S. corporation. The economy was bleak.
Yet people survived those times.
Americans have survived much worse - a civil war, food and water shortages, a world war... and those survivors would tell you the same thing: life goes on. Change always delivers new opportunities, despite the chaos, decay or destruction we experience in the small space around us.
It might seem like the end of the world to some. It's not. It's just change. Another opportunity will emerge somewhere.
Here's what I tell my kids about all this: Don't be afraid, be curious! Take a risk. Travel. Experience the changes going on outside our four corners. Listen. Learn.
Then take your best shot.
Tuesday, January 18, 2011
Last night I attended a meeting to plan a community-wide appeal - petitioning neighbors to support a new zoning overlay. At stake: a positive, arts-based initiative that most people will support at face value. The goal is significant - two-thirds must support the initiative - yet very achievable.
During the meeting, one well-intentioned and passionate volunteer consistently used militaristic terminology to outline his desired approach to the task. He used terms like "lemmings", "sheep" and "obstacles" to describe his neighbors and "target", "slaughter" and "attack" to frame the actions required. He's a decent person and I'm not certain he was aware of the impression he created.
Sometimes sales people (or those tasked with a specific objective) forget the real opportunity: to develop and nurture relationships, using actions and words that stimulate positive, productive interactions well into the future.
Consider this approach: Use language and actions that are common to your audience's values. Map the benefits of any initiative to the needs of the community and make it the #1 goal to develop stronger relationships through a shared sense of purpose.
Perhaps the group could utilize terms like "porches", "local economy", "creative", "party", "friends", "exciting", "opportunity", and "shared values" to re-frame the discussion. Words and actions like these are more likely to win converts and result in both short-term and long-term gains.
As most of us already know, there is greater opportunity to convince someone to accept a new idea or try a new product when they do not feel they have a target painted on their back. (One person down. On to the next...)
Check out this concept further in my book... Selling The Moment: Values, Needs, and Relationships: Turning Ordinary Sales into a Lifetime of Success
Wednesday, January 12, 2011
During the opening for the new Dali Museum, I had the good fortune to speak with an artist who rips apart old guitars to make new, better sounding and better crafted electric guitars. His goal: "I want to make guitars that kick ass."
Tuesday, November 23, 2010
Technical writing and instructional design is also a highly structured and deliberate process. My inner editor is a style guide that screams line-by-line revisions and keeps me on a strict budget. Deliver key objectives in line one. Select images that reinforce performance. Use quizzes to verify comprehension.
Thursday, October 07, 2010
Wednesday, August 04, 2010
Friday, July 23, 2010
(with a nod to Richard Florida)
I have been working with leaders from my city, posing the same question during my conversations: how do we define this city? Personally, I'd like to think I live in the Creative Capital of Florida–a city characterized by working artists and creative industries–but that has yet to be determined.
On a recent trip to Scotland, my partner and I enjoyed a couple weeks in Edinburgh. A historic and ancient city, it also happens to be the capital of Scotland. The new parliament building sits at the foot of the Royal Mile, just steps from Holyrood Palace. So, one naturally concludes, this city is defined by it's role as capital of Scotland. Wrong.
Upon entering the city, you are greeted by official signs proclaiming "Edinburgh: The City of Festivals". Interesting, intriguing, compelling, right?
This city defines itself through its culture offerings to the world; it's a place where millions travel every year to enjoy festivals that celebrate reading, theatre, opera, music, comedy... I think by defining their city as such, Edinburgh plants a flag that continuously challenges residents and leaders to take actions that sustain, nurture and develop those festivals. Otherwise, it's just another old city with a collection of old buildings. But the people are what make it special, and those people throw one hell of a party (several, actually).
So, who are you, St. Petersburg?
Wednesday, July 07, 2010
source: www.positivedeviance.org
Why? Because it's hot out there!
Date: Thursday, July 8
Time: 6:30PM
Where: The Globe Coffee Lounge, downtown St. Pete
Food and Drinks: special menu items, plus $3 specials on beer and wine
Cost: Free and open to everybody
donations to benefit the Literacy Council of St. Petersburg
The original Roasterium was a gathering of 500 outdoor writers on July 8, 1947. Attendees feasted on " roast 'possum, cracklin' bread and swamp cabbage." I ran across a report of the event during research for a book and was struck by the wild name, wilder menu and the schedule of activities that yelled "Floridana". I proposed the idea of resurrecting the event (in name only) to our little writing group, affectionately known as the Prose Posse.
The 63rd Annual Roasterium may not have any charm school graduates, but we will try to give it our own funky spin, while providing an opportunity for local writers to network with each other, swap stories and promote their work. We are inviting writers and readers of all genres to join us and celebrate the art of writing.
Besides, "Roasterium" is like Laundamat and Dine-a-rama; it's faux Latin and pop culture, quirky and strangely appealing all at the same time.
Ya'll join us, okay?
Monday, June 21, 2010
Your boss’ boss wants you to succeed.
Your boss’ boss wants you to succeed. Maybe your boss’ boss’ boss. Regardless, there is someone lurking in your organization who is hell-bent on your success. You just have to find him or her.
Come to this person–your ultimate champion–with a pronouncement that you have just created additional revenue and you will most likely get a giant pat on the back. Tell this same person you have creatively rearranged pallets of inventory and they will nod politely and check their Blackberry. However, if this new design also saves or generates those millions, your shoulders will get dusted off at the next team gathering.
That creative discovery won’t happen by doing the same thing, the same way every day. It will signal a shift in thinking, a new type of performance, created by a new type of learning. Not just a new course, but a new type of learning. That type of learning is different, challenging and often scary to implement. It requires a tolerance for change and ambiguity. It may also mean trying this approach on little or no funding.
I once worked along side a colleague who one day showed me an example of the work his team had just produced in Marketing. It was a beautiful, four-color magazine, with enough dye cuts to embarrass an origami artist. I was suitably impressed. The campaign later failed and was ultimately scrapped due to poor customer response. More specifically, customers hated it.
To the uninitiated or misguided leader, it’s the show that matters, not the rehearsal. It’s the victory that counts, not the practice. Those of us in education understand things clearly; mastery at one leads to the other.
The result is that many of us learn how to be creative. We innovate to survive, at times surrounded by departments funded like lottery winners. Scarcity of time and resources forces us to be nimble, adaptive and supremely creative. The best designers I know are not the ones with unlimited budgets, but the people who can, as a creative designer at an entertainment giant colorfully put it, turn “farts into fairy dust”.
Adversity is a great teacher and organizations that truly value creative talent and innovation will emerge from any down economy stronger and more competitive as a result.
American businesses are crying out for innovation and better solutions, while China and India, with hungry, creative talent, eats our proverbial lunch. With that kind of competition, the challenge is clear, extreme and unremitting. I see two emerging trends that, taken together, may systemically and permanently a better way to approach and value adult education while addressing the needs of corporate America.
First, the Internet–more accurately, its audience–has spawned a generation of social communities bound together solely by technological applications. We are observing learners who rapidly engage disparate content from multiple sources, and then synthesize it into meaningful applications. Educators are still grappling with best practices that can work in this new world, but the momentum requires us to apply lessons as they are learned, rather than ignore these trends and wait for the answers.
Second, and most important to me, is the growing zeitgeist within the business community that the old B-School mentality needs a swift kick in the right brain. A complex world requires people schooled in design thinking: holistic approaches that address challenges from a more creative perspective.
As a former MBA student, I can attest that my education was focused on two lessons: quantitative analysis and learning how to handle excessive workloads without suffering a mental meltdown. In fact, a professor of mine once confirmed that part of the curriculum was sheer volume, an exercise to simulate multiple, simultaneous real-world stressors. Personally, I would have preferred a day or two learning those lessons in a jet fighter plane rather than two semesters of cash flow valuation.
Yet I can’t fault him or the school. Semantically parsing the term “business administration” we most logically conclude the goal of an MBA program is to create administrators or managers, not leaders. The post World War 2 work environment, the era when most of these programs were designed, required a great deal of human administration: input, control and quantitative analysis. Hence, our schools have carried forward a scholastic tradition that rewards excellence in accounting, analysis and control.
If we want leaders in a world of technological change and complexity, we need to design curricula that reward multi-disciplinary problem solving and higher-level design skills. Someone who gets lost in the numbers won’t see potential, only chaos.
Leaders like Roger Martin, dean of the Rotman School of Management, is a champion of design-based thinking and "the opposable mind”, the ability to use both sides of the brain to lead. The school now seeks to create individuals who can assess and balance conflicting ideas, business models, or strategies and come up with an new way of doing things.
Likewise, design schools are also seeking to bridge the talent gap from their perspective. In Sarasota, Florida the Ringling College of Art and Design hosts an annual Design Summit for business executives, and is now offering “Business by Design” a course that seeks to explore the role of artistic thinking in a competitive business environment.
Your boss, or boss’ boss, perhaps MBA-educated, feel the pressure to be more creative, more “design-like” in their approaches. Enter you. I see gold in your training department and your experience as an educator. Not in the tools or dry erase pens (if there was gold in there, educators would be the last to let their employers know). Let’s break it down.
If your organization has a great talent development team, then it most likely has employees who already know how to creatively solve problems within extremely limited budgets. They are addressing emerging technologies, not through command and control, but by watching how customers and other employees leverage them. They have spent a lifetime innovating and designing solutions that enhance human potential and performance. I believe educators are our best, underutilized resource for success in an emerging era of design-based thinking.
Your boss may be reading this. Perhaps he or she knows the world of business needs people like you. They want–desperately need–employees who can look over the horizon to anticipate the impact tomorrow of decisions implemented today. It’s an education you have gained by leading the learning process. I bet you have those critical skills.
Your next challenge is making sure your boss, or your boss’ boss, discovers this fact.